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Francesco Bertocci @fbmore

Founder of Free&Willing / Design Advocate at Sk...
at Sketch in New York, NY

Not Available Freelance
I love to teach: Sketch, Prototyping, DesignOps
I mentor nice people

Contact me: Mon-Fri before 10am, 1-2pm or after 6pm on my mobile, texting is cool too.

Hey! I am a well-rounded Italian-born strategic designer, with a passion for people, interactions, ideas and brands. 

Currently, I am a Design Advocate and an Ambassador at Sketch and I am the founder of Free&Willing, a platform I created in 2014 to empower talent and connect it with companies hiring. I’ve lived and worked in Rome, Milan and New York City where I have been living since 2004. 

I moved from Fort Greene, Brooklyn to the woods in Westchester in 2017 with my wife Lucy and love it! 

I am on a mission to create experiences and products that improve people’s lives. I believe that considering people’s context, their feelings, physical needs and goals are critical to successful design. 

Over my 20-year career I have worked at large and small agencies, startups and corporations.

I am an expert in Sketch, and design and prototyping tools as well as strategizing Design Systems and implementing Design Pattern Libraries and Design Ops in general. I have trained teams at companies like frog design, Droga5, Viacom, Deloitte and Gartner. I help teams make sure they can be as efficient as possible, collaborate smoothly across specialties and deliver digital products quickly.

I have been working for the past year on FreeFlow, a productivity plugin that makes it easier to do some daily design tasks in Sketch.

I also run the Design & Prototype User Experiences Meetup in NYC. I love design, hacking and productivity, travel, cooking,  teaching and mentoring.

You can connect with me at freeandwilling.com/fbmore


Sketch, Worldpay, VISA, HP, Cartier, Cingular, WSJ, Marriott International, Ritz-Carlton, DELL, David Yurman, 7 for all mankind (VF Corporation), Dior, J&J, Pfizer, Gust, Hackerati, Bionic Solution, Gartner, Frog Design, Windfall (mobile app), Preo (mobile app), Stealth startups.


Design Sprints, Prototyping, DesignOps, Mobile Application Design, Design Systems, User Interface Design, Wireframing, User Experiences, Creative Direction, Interaction Design, Concept Development, Photography, Responsive Web Design, Art Direction, Branding & Identity, Typography, Sketch, Adobe Creative Suite, Photoshop, InVision, Principle, Protopie, Framer, Figma, Adobe XD, Torch 3D (AR), HTML 5, CSS, JS, Rails, Swift, Teaching & Mentoring.


English, Italian

Hello Gorgeous!

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