From The New York Festivals to Cannes Lions. My work has won most big industry awards and also been runner-up for the Titanium. For over a decade, I have been amplifying ideas and coming up with creative that earns media. I have done it on the creative agency side as a Writer and Strategist, and on the PR side as a Media Relations Expert, Writer and Creative Director. I have a Scandinavian outlook on American culture. I am based in Los Angeles. Ad-blocking, cable-cutting and shrinking attention spans. Attention is earned - not given - in today's media landscape. My approach is proven to produce ideas with high earned-media capability. You need to ask if your content serves a context. If your idea is of such value that it will earn attention. And if it warms relations with the publics that could carry your message.